Results:
Advertising revenue for the month - $106,201 . I was the only traffic contractor. All income is the result of invested money from FB and E-mail
#1
Advertising period: 01.10.2022 - 31.10.2022
#2
Effectively scaled Facebook advertising budget from $290/day to $620/day
#3
The amount of advertising costs for October was ~$20,300 (FB+Email)
#4
The average ROAS for all advertising companies was 522%
#5
How to make more than $100,000 revenue in 2 months using Facebook and email advertising?
Як за 2 місяці отримати понад
100 000$ прибутку, завдяки Facebook та
E-mail рекламі?
100 000$ прибутку, завдяки Facebook та
E-mail рекламі?
Дохід з реклами за місяць -
106 201$ (я був єдиним підрядником по трафіку). Весь дохід — це результат вкладених
грошей з FB та Email
106 201$ (я був єдиним підрядником по трафіку). Весь дохід — це результат вкладених
грошей з FB та Email
Introduction:
Niche
Lamps for home
Geo advertising
USA and Canada
Average check
244$
About the company
The company has its own production of home lighting fixtures. The owner of the company came to me on the recommendation from my previous client,looking for assistance with scaling her online store. They have already had previous experience working with a contractor, but she was not satisfied with the result of their cooperation.
At the beginning of the cooperation, the client had difficulties with the delivery of goods, they could not scale or develop fast enough. It took about a month to resolve the issue with the warehouse and delivery of goods. During this time, the IT team and I fixed the bugs that we found during the site audit.
Once we established delivery, we started advertising the product in the US and Canada.
The company has its own production of home lighting fixtures. The owner of the company came to me on the recommendation from my previous client,looking for assistance with scaling her online store. They have already had previous experience working with a contractor, but she was not satisfied with the result of their cooperation.
At the beginning of the cooperation, the client had difficulties with the delivery of goods, they could not scale or develop fast enough. It took about a month to resolve the issue with the warehouse and delivery of goods. During this time, the IT team and I fixed the bugs that we found during the site audit.
Once we established delivery, we started advertising the product in the US and Canada.
At the beginning of the cooperation, the client had difficulties with the delivery of goods, they could not scale or develop fast enough. It took about a month to resolve the issue with the warehouse and delivery of goods. During this time, the IT team and I fixed the bugs that we found during the site audit.
Once we established delivery, we started advertising the product in the US and Canada.
The company has its own production of home lighting fixtures. The owner of the company came to me on the recommendation from my previous client,looking for assistance with scaling her online store. They have already had previous experience working with a contractor, but she was not satisfied with the result of their cooperation.
At the beginning of the cooperation, the client had difficulties with the delivery of goods, they could not scale or develop fast enough. It took about a month to resolve the issue with the warehouse and delivery of goods. During this time, the IT team and I fixed the bugs that we found during the site audit.
Once we established delivery, we started advertising the product in the US and Canada.
At the beginning of the cooperation, the client had difficulties with the delivery of goods, they could not scale or develop fast enough. It took about a month to resolve the issue with the warehouse and delivery of goods. During this time, the IT team and I fixed the bugs that we found during the site audit.
Once we established delivery, we started advertising the product in the US and Canada.
To Increase the CR of the website by 20%
03
To Increase the number of sales while maintaining ROAS of more than 400%.
02
To Increase the sales flow in October and prepare for Halloween, Black Friday, and Christmas sales - the largest periods of sales growth for companies in E-commerce.
01
To Test e-mail advertising, as the client had not used this type of traffic before
04
Client's goals:
What was done?
Unit- economy
Before starting work, we wrote down all the metrics we would need in our work and identified our strengths and weaknesses. After that, we realized that by changing one parameter in advertising, we could profit way more than before. We also identified a few key indicators that we are focusing on.
What was done?
1. Created a promotion strategy
part 1
Acquisition ad campaigns
One of the decisive factors in the success of this case was the use of an appropriate advertising campaign structure to attract a cold audience.
To recruit a cold audience, I took several directions:
01
Audiences by interest;
02
Look-alike by buyers;
03
People who interacted with the Instagram page.
Later, in order to maximize revenue from the audience that have been aware about us, I began to work actively on remarketing stages. I noticed a fairly common problem among targeting specialists. Quite often, specialists set up 1-2 audiences, for example, with 60-90 day old site visitors, and that's it.
But if you go deeper into the details, you will realize that retargeting "60-day" visitors is a waste of money. Since the life of a modern person is oversaturated with information, people do not remember which sites they visited yesterday, let alone 60 days ago.
What was done?
2. Created a promotion strategy
part 2
Remarketing ad campaigns
At the remarketing stage, I created 7 different stages of communication with the client: from the period of visiting the site to replacing offers and adding promotional codes to stimulate purchases.
Some audiences, which we used for remarketing:
01
Those who have viewed the product within the last 7, 14, 28 days;
02
Those who added to the cart in the last 7, 14, 28 days;
03
Those who have interacted with social networks in the last 28 days.
What was done?
3. Created a communication strategy
For structural work on a project, I practice keeping a special table. This sheet gives the client a deeper understanding of all aspects of my work in the project. It contains the promotion strategy, technical settings, advertising texts and creatives. Now the client sees everything that is happening in the settings of his advertising account, only in a simplified form.
For structural work on a project, I practice keeping a special table. This sheet gives the client a deeper understanding of all aspects of my work in the project. It contains the promotion strategy, technical settings, advertising texts and creatives. Now the client sees everything that is happening in the settings of his advertising account, only in a simplified form.
For structural work on a project, I practice keeping a special table. This sheet gives the client a deeper understanding of all aspects of my work in the project. It contains the promotion strategy, technical settings, advertising texts and creatives. Now the client sees everything that is happening in the settings of his advertising account, only in a simplified form.
What was done?
4. Constant tracking of visitor behavior on landing pages and increasing the Conversion Rate of the site
A typical mistake many clients make is the strategy where they create a website and assume that there will be not need to be changed, updated, or adapted anymore. They eventually last for years or decades in this form.
However , it doesn't work that way. A landing page is like a renovation in an apartment. You always need to change/add/update or delete something in it. All these manipulations are necessary to improve efficiency and increase conversion rates.
06
Customer Winback – encouraging those who bought from us before to buy something again
04
Post-Purchase Flow – increasing loyalty and informing customers that we are grateful for their purchase
02
Browse Abandonment Flow - for visitors who browse the product or category page and leave the site without adding the product to the cart;
What was done?
5. Launch Email marketing
We have increased our sales by using email marketing as a cheap and effective way to communicate with our customers almost directly.
Our chain of scripts consisted of:
01
Welcome Flow - an email to introduce the user to the company's activities;
03
Add-To-Cart Flow – reminding customers that they've abandoned items in their cart and prompting them to complete the purchase
05
Upsell & Cross-Sell Flow – encouraging customers to buy a more expensive version of the product or related products
Results
What we achieved?
Even despite the difficulties faced by the client due to the delivery of goods in the 3rd quarter of the year. Already in the 4th quarter, we confidently achieved our goals, namely, we grew by 2+ times and maintained the required ROAS. We also added special offers and promotional codes to the website and implemented the "Countdown" feature.
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