What was done?
To recruit a cold audience, I took several directions:
Later, in order to maximize revenue from the audience that have been aware about us, I began to work actively on remarketing stages. I noticed a fairly common problem among targeting specialists. Quite often, specialists set up 1-2 audiences, for example, with 60-90 day old site visitors, and that's it.
But if you go deeper into the details, you will realize that retargeting "60-day" visitors is a waste of money. Since the life of a modern person is oversaturated with information, people do not remember which sites they visited yesterday, let alone 60 days ago.
1. Created a promotion strategy
Acquisition ad campaigns
One of the decisive factors in the success of this case was the use of an appropriate advertising campaign structure to attract a cold audience.
Audiences by interest;
Look-alike by buyers;
People who interacted with the Instagram page.